Overview
A digital platform that aspires to make sustainable fashion easier.
Problem Space
Consumers lead the profit-driven systems of consumerism. In fashion, consumer behaviour is driven by convenience, which is why fast fashion is so successful despite its environmental impact.
Approach
We are focusing directly on changing the behaviour of the consumer in order to bring change in the greater system. A systemic problem that big can not be solved by one person, idea or company, but rather it is an issue that we must approach collectively.
Concept Overview
The Carbon Collective Platform has two main purposes. First, to provide a online marketplace for sustainable fashion, eliminating the endless search through websites of multiple brands. Second to be a structured and unified place of information around sustainable fashion.
The digital platform is complemented with a range of garments embedded with contactless technology. They serve as a tangible artefact helping people relate the digital platform to their everyday clothing, giving our customers a sense of belonging in a bigger community and empowering them to become our brand ambassadors.
